How to Use Twitter for Business

How to Use Twitter for BusinessCredit ArthurStock/Shutterstock From hashtags and pinned tweets to Twitter lists and social media influencers, theres a lot to Twitter. With the right absatzwirtschaft plan, geschftlicher umganges can use the platform to create successful social media campaigns to increase sales, boost brand recognition and increase customer service.Twitter is a social media and online news platform where people communicate in short messages up to 240 characters long called tweets. Founded in 2006, Twitter is now one of the most popular social media platforms in the world. Its currently ranked No. 8 in the United States and No. 13 internationally, according to internet analytics company Alexa.Whether youre new to Twitter or want to start using the platform to boost your business, heres everything you need to know about it.Editors noteNeed social media marketing services for your business? Use the questionnaire below to be connected withour vendor partners, who can provide a customized strategy and pricing for your business.Setting up Twitter for businessThere are six parts to a Twitter profile a Twitter handle, a nutzername, profile picture, bio, header image and pinned tweet. All these elements should work cohesively to create an accurate representation of your business.Your Twitter handle is your name and is your identifier on Twitter. It can have up to 15 characters and should help people find your business easily. Your profile photo should visually represent your business and brand. Your profile photo is displayed on your profile and in every tweet you post.For your bio, you have 160 characters to describe your business. Include information such as your location, business hours and a link to your website. The header image behind your profile picture can be used to highlight aufsteigens, events or news about your business.Lastly, your pinned tweet is the first tweet people landlandsee when they visit your profile . You can change your pinned tweet whenever you want.Twitter terminology (Hashtag) A hashtag () is used to index words or phrases on Twitter. When you click on a hashtag, Twitter automatically searches for other Tweets with the hashtag. This makes it easy for people to follow topics and events.Bookmarks In February 2018, Twitter introduced Bookmarks. This button allows you to save tweets you want to look at later. This is particularly helpful if you want to read an article or watch a video but dont have time at the current moment. (Previously, you had to like the tweet to save it for later, and your followers could see what tweets you liked.) Like other social media websites, the at symbol is used to tag or mention other anwenders.Block You can block other accounts on Twitter. If you block an account, they cant follow you, add you to Twitter lists or see your tweets. You also wont see their tweets.Direct messages (DM) Youll often hear people refer to direct messages as DMs. This opt ion allows you to privately chat with someone individually. If a customer has a question, they can ask you via a DM. There is no character limit on DMs, so you can respond using as many characters as you need. However, if someone you dont follow messages you, their message will show up in the requests folder. You can change this in your settings.Follow When you follow an account, youre subscribing to them. Once you follow someone, youll see their tweets in your timeline.Followers Twitter bentzers who follow you and see your tweets in their timeline.Trending topics You can see current trending topics on your Twitter home page in the trends box on the left-hand side.Home timeline Your timeline displays the tweets and retweets of the people you follow as well as promoted tweets.Like You can like a tweet by clicking the heart symbol under the tweet. All of your likes can be found on your profile.Lists You can make public and private lists of other users you find interesting. With lists, you dont have to follow the users you include. Lists can help you organize your following list. For example, you may make a list of local news outlets or NYC writers, your competitors, influencers in your industry or important customers.Retweet Retweeting is similar to sharing someones post on Facebook. If you like a tweet and want your follows to see it, you retweet it. Then, the tweet shows up on your followers timelines and your profile.Trends Trends are a topic or hashtag that is popular on Twitter. You can tailor trends to reflect whats popular in your location or who you follow.Tools of TwitterKeeping your account(s) organized needs to be a priority. There are many native and third-party clients you can use to manage your tweets. Two popular third-party tools are TweetDeck and Hootsuite.TweetDeck TweetDeck is free to use and has a sleek user interface with customizable columns where you can organize lists, notifications and your own feed. You can also track hashtags in separa te columns, schedule tweets in advance (something you cant do on the Twitter website or mobile apps) and add multiple Twitter accounts to manage several users at once. TweetDeck is browser-based and is accessed via the web it is owned by Twitter.Hootsuite Hootsuite, which lets you manage other social media accounts besides just Twitter, operates similarly to TweetDeck. It is arguably not as sleek or simple as TweetDecks layout, as Hootsuite uses tabs for each profile you connect to it. Hootsuite offers a free version after that, the pro version costs $9.99 per month. Users can schedule tweets in Hootsuite in a similar manner to TweetDeck.Twitter itself and Hootsuite have mobile apps for use on a smartphone or tablet, plus you can add multiple user accounts. See Related Story 6 Social Media Tools for Small BusinessPut Twitter to workSocial media holds value for businesses of any size. It spans multiple demographics and spreads your companys message. As a business owner, you should ca refully consider how Twitter will fit into your overall marketing plan.Here are some ideas on how to use Twitter for your business. See Related Story Social Media for Business A Marketers Guide1. Use hashtagsHashtags give users the chance to tag an identifying word or phrase that groups hundreds (or thousands) of tweets together. They are searchable and offer the perfect companion for live events.Hashtags are a great way to increase the visibility of your content beyond your own followers. There are many popular hashtags that most active Twitter users are familiar with, like FollowFriday and ThrowbackThursday.You can also create your own hashtags to draw attention to your brand or to events you are holding, though its possible it may not catch on. Many brands latch onto trending topics to contribute to the conversation or sell their product.Use relevant hashtags for example, if you tweet about starting a business, you might use the hashtag entrepreneurship. You should also limit how many hashtags you use. The mora you use, the less likely people are to interact with your content, because theyll find your posts spam-like.Also, look at the trending box everyday its located on the left-hand side of your timeline if youre on a desktop or on the search tab on the Twitter app. The trending box provides a lot of inspiration on what to share with your followers. Just be sure its relevant and you use the trending phase or hashtag.2. Handle problems through direct messages.Direct messages have evolved over the years, especially for brands. The way you interact with clients is important for troubleshooting issues and handling problems.Its smart to handle customers through DMs for a couple reasons. First, you dont want other users to see the problem andthink less of your company. Also, there is no character limit on DMs, which gives you the freedom to properly help customers without being limited to a certain number of characters.By default, only users you follow can sen d you DMs. You can set up your Twitter account to receive messages from anyone, making it easier for all customers to contact you. Simply go to Privacy Settings and enable Receive Direct Messages from Anyone.3. Use photos, GIFs and pollsTwitter allows users to add up to four photos to posts. You can also create graphics to add to your tweets. notlage a Photoshop whiz? There are numerous tools online that help you create the image you need.Using photos and GIFs with your tweets is a great way to connect with followers. Twitter has a built-in GIF keyboard. Search a keyword and choose a clip that best suits your tweet.Engaging with followers is imperative on Twitter to keep consumers interested in your brand. One fun way to involve your followers is to create a poll. Craft your question and select the responses. Then click the Compose box at the top of your Home timeline. Next, click the Add Poll icon that looks like a horizontal graph. Insert your question into the main compose box. T hen enter your first poll option into Choice 1 and your second option into Choice 2. You can list up to four options in your poll, and each option should be 25 characters or less. The poll stays live for 24 hours by default, but you can shorten that timeframe if you prefer.4. Live tweetLive tweeting is another way to get a topic trending on Twitter. Essentially, live tweeting is when a user tweets his or her reactions to a live event as it is happening, whether that is breaking news or entertainment-related. When brands throw events and want their attendees to live tweet while theyre there, the brand often creates its own individual hashtag to use and share with the invite list so that others can follow.Live tweeting most commonly occurs with TV shows and televised events. Its not uncommon during events such as these to see the trends box filled with related topics for example, in the case of the Oscars, you might see the official awards show hashtag listed along with the names of celebrities and films that win major awards.When youre live tweeting or using multiple tweets for the same topic, respond to your original tweet. This makes it easier for users to follow the entire conversation.5. Participate in Twitter chatsAnother way to engage followers or get a topic trending is by hosting a Twitter chat. Twitter chats are straightforward, but they require a relatively large and active follower base to be successful.A Twitter chat happens when several Twitter users discuss a specific topic simultaneously using a shared hashtag.Usually, one Twitter user hosts a chat at a specific time and prepares specific questions and discussion points. The host will tweet out the questions, often with Q1 or Q2 (numbers vary depending on how many questions youre asking) preceding the questions, and other participants will respond with A1 or A2 and their thoughts.Twitter chats usually last about an hour. They are a great way to show how active you are on social media and to get your followers (and theirs) engaged.6. Interact with influencers and customers.Its important to interact with the right people on Twitter. Its always smart to engage with your customers to keep them happy and potential customers to help them learn about your business. Perhaps there are others, such as journalists or influencers, you want to focus on, too. An easy way to do that is with Twitter lists.Take advantage of the Twitter list function to create groups of journalists who are friendly to your cause or potential customers, influencers, industry-specific trade show attendees, said Jason Myers, senior account executive at The Content Factory LLC. You can then filter out the noise of random follower tweets and target your engagement to those folks who are mora likely to help you reach your social media marketing objectives.7. Advertise on Twitter.Using Twitter is free, but if youd like to pay to promote your account on the platform, there are plenty of advertising options at your disposal.Promoted Tweets These ads are just like regular tweets, and they appear in a users Twitter feed along with posts from people the user follows. Promoted Tweets are a way for advertisers to increase engagement and expand their reach to a wider group of users beyond their follower base. These tweets are labeled promoted across the bottom of the ad, above the reply, retweet and like buttons. You can learn more about Promoted Tweets on Twitter.Promoted Accounts Promoted Accounts are designed to help brands become more discoverable and grow their number of followers. These ads are displayed in multiple locations on Twitter, including the Who to Follow box on the home page, your home pages Twitter feed and search results. Promoted Accounts ads target Twitter users who have interests relevant to the advertisers brand so that brands can gain followers who are more likely to interact with their content. All of the ads are labeled as Promoted just like Promoted Tweets so users can dis tinguish them from other content on their feeds. To learn more about Promoted Accounts, go here.Promoted Trends Promoted Trends appear at the top of the trending topics list in the trends box on Twitter. They, too, are clearly labeled as Promoted. These ads look exactly like other trending topics, and users can interact with them in the same ways. While Promoted Tweets and Promoted Accounts target specific users, Promoted Trends are visible to all users when the trends are being promoted. Theyre also visible on Twitters mobile apps. If you want to get people talking about your business using a specific hashtag, Promoted Trends are a good way to go. For more-detailed information on Promoted Trends, head to Twitter.In addition to these options, Twitter has a host of other marketing tools designed to help advertisers improve their campaigns.Twitter Amplify Amplify allows advertisers to share real-time television content (for example, videos of sports highlights) that they can integrate with their brand or sponsors. Twitter Amplify helps brands reach users beyond their current followers by delivering content to targeted audiences. For more information on Twitter Amplify, go here.Promoted Video While Amplify gives brands the ability to share videos from TV programs and other broadcasts, Promoted Video opens up the possibilities, allowing advertisers to use any kind of video, thus allowing them to be more creative with their campaigns. Promoted Video is different from sharing a YouTube video in your tweets. While let you play a video in a tweet, Promoted Video content is hosted directly by Twitter and is only available as a paid marketing tool. Learn more about Promoted Video here.Mobile app promotion Mobile app companies, this is the tool for you. This option lets advertisers target and reach their desired audiences via mobile devices to drive app downloads. Advertisers can create a custom image and app description for use in the ad, and target users by their locat ion, gender, language, and mobile platform (so, if your app is available only on iOS devices, you can target users who access Twitter from only those devices). The tool also features a unique measurement system so advertisers can see how their campaigns impact app installs, purchases and registrations. Read more about mobile app promotion here.To read more in-depth about how advertising works on Twitter, go here.Verified accounts on TwitterBlue checkmarks, usually administered by Twitter, indicates the account is verified. This means that the social network considers the user to be a key brand or individual, or it confirms the user is who they say they are.According to the site, an account may be verified if it is determined to be an account of public interest. Typically, this includes accounts maintained by users in music, acting, fashion, government, politics, religion, journalism, media, sports, business and other key interest areas.Verified Twitter users can lose their verified status if they change their handle or protect their tweets. In these instances, Twitter will automatically review the users account again to ensure its still eligible for verification. This should be taken into consideration should you rebrand.In November 2017, Twitter suspended its verification process. Many users viewed it as an endorsement by Twitter and criticized the social media platform for verifying accounts of controversial people.Verification was meant to authenticate identity and voice but it is interpreted as an endorsement or an indicator of importance, tweeted Twitter support. We recognize that we have created this confusion and need to resolve it. We have paused all general verifications while we work and will report back soon.Twitter tips and tricksDont buy followers. You can purchase followers from certain services to beef up your follower count. While it may be tempting to make it look like you have more followers than you actually do, its not worth it. The followe rs you get arent real, and therefore wont interact with your brand.Go mobile. The Twitter mobile apps are incredibly well integrated with the web platform, so the transition from tweeting on your computer to tweeting from your smartphone or tablet is almost seamless.Add a Twitter widget to your website. Show everyone who visits your website that youre active on social media by embedding a Twitter widget on your page. To create a Twitter widget, go to http//twitter.com/settings/widgets and click Create New. Youll be directed to a page where you can customize what you want visible in your widget. You can make a widget out of your own timeline of tweets, the tweets you favorited or lists youve created. You can even do a search for a specific hashtag. You can then adjust the size, link color and theme of your widget. Once youre happy with your new Twitter widget, simply click the Create Widget button and youll be redirected to a new page that contains the HTML code necessary for embeddi ng the widget on your website.Embed tweets on your blog. If your brands website has an active blog, embedding tweets can showcase any fun tweets you shared or tweets from your loyal followers. This is a great way to incorporate your social media accounts on your website. To embed a tweet, go to the tweet you want to share and click on the More tab in the upper right corner. A dropdown menu will appear choose Embed Tweet option, and it will take you to a new page with the appropriate HTML code. From there, just copy and paste the code where you want it to appear.Additional reporting by Brittney Morgan.Editors noteNeed social media marketing services for your business? Use the questionnaire below to be connected withour vendor partners, who can provide a customized strategy and pricing for your business. Saige Driver Saige received her Bachelors degree in Journalism and Telecommunications from Ball State University. She is the social media strategist for Business.com and Business nachrichtensendung Daily. She also writes reviews and articles about social media. She loves reading and her beagle mix, Millie. 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Become a Resume Wizard Customize Your Resume for Best Results

Become a Resume Wizard Customize Your Resume for Best Results Customize Your Resume for Best ResultsCustomize Your Resume for Best Results You have a resume, but its not working as well as youd like it to. What can you do to increase the number of calls you receive for job interviews?Customize your resume.Submitting the same resume for every sttte cant possibly meet each employers individual requirements. If you want to grab hiring managers attention, you need to give them what they want. You must take the time to tailor your resume to each employer and its goals to strengthen your gelegenheit of getting noticed.Before responding to a job posting, review the job description to see what credentials are important. If youre submitting your resume to an employer that doesnt have an advertised opening, research the company and find out how it would benefit from bringing you on board. Once you determine your top-selling qualifications, you will be ready to customize your resu me to meet the employers needs.The most efficient way to create customized resumes is to develop one general resume and then tweak it for each particular job opportunity. Follow these stepsCopy Your Monster ResumeBefore you apply for your next job on Monster, log into your My Monster account. Go to My Resumes, and find the resume youd like to copy. Click on the Actions icon for the resume you want to duplicate and select Copy. A copy of your resume will appear at the top of the resume listings, ready to customize specifically for the job youre applying for.TitleYour Monster resume title should state your career goal, along with one or two of your top credentials. These credentials should be tailored to the employers needs. For example Sous Chef -- Culinary Degree 5 Years Fine Dining Experience.ObjectiveThe purpose of this section is to show that youre perfectly suited for the open position. Opt for a concise, targeted resume objective instead of a general statement that could be fo r any employer or job. A resume objective like, To become a software engineer for 123 Companys Web services group, makes the hiring managers job much easier and brings you closer to getting called for the interview.Qualifications SummaryOnce youve researched the employers requirements, use the resume career summary section to match these requirements with your qualifications, thereby proving you are the perfect candidate for the position. Modify the Qualifications Summary in your duplicate resume as follows omit statements that arent important for the positions specific goals, reorder the summary so statements relevant to the position are listed first and add information about your credentials thats uniquely applicable to the position and employer.Job DescriptionsMany employers go directly to the resumes employment history section to assess your qualifications. Review your job descriptions and modify your duties and accomplishments to pertain to the opening. Present an honest accoun t of your employment history, but describe your experience to highlight your work tasks and achievements that relate to the job youre applying for. Place these pertinent qualifications at the top of the description, or use bullets surrounded by white space to make them stand out.SkillsYouve already reviewed the job posting and determined what skills the employer wants in an ideal candidate. Emphasize your matching skills in your Monster resumes Skills section. Begin your list with the skills that would be of most interest to the employer.Articles in This FeatureGet Ready to Get Out There homeCustomize Your Resume for Best ResultsUse Numbers to Highlight Your AccomplishmentsResume Critique ChecklistInformational InterviewingInterview Practice Makes PerfectInterview Take-Along Checklist10 Interviewing RulesSalary Negotiation Know-HowStep-by-Step Guide to Negotiating a Great Salary

4 Ways to Boost Your Hiring Pipeline - Spark Hire

4 Ways to Boost Your Hiring Pipeline - Spark HireRecruitment professionals have a tough job. Finding the right people with the right skill sets is a problem for many organizations. In fact, talent risk is currently in first place on the emerging risk list, as it is increasingly difficult for recruiters to find qualified individuals for technology-specific roles. With the level of skill required not matching the talent pools skill set, its difficult for companies to avoid becoming stagnant in an ever-evolving market. The shift toward using new recruiting techniques is imperative for companies to acquire experienced employees within their hiring pipeline and meet future business demands.There are a multitude of recruiting strategies a company can use to improve its hiring pipeline. Savvy companies can introduce technology-based recruiting strategies, establish a strong employer brand, improve absatzwirtschaft strategies, and create a communication strategy to attract the top candidates . Use Technology-Based Recruiting StrategiesTechnology-based initiatives are gaining popularity with employers for their efficiency and ability to refine search efforts. HR and recruiting technologies, such as human capital management systems, like this example, reduce time to hire and provide end-to-end recruiting, which streamlines employee on-boarding. menschenwrdig capital management systems can identify candidates who possess needed competencies. Some recruiting software solutions even use artificial intelligence to review resumes and help identify individuals that align with a companys culture, required skill sets, and mission. Social media can be a less complex way to reach targeted talent and provide short-term and timely, results. About 92% of recruiters use social media, according to a study conducted by The Recruiter Network, which allows them to reach a broader demographic of prospective employees. Company-specific platforms can be developed to allow for open communicati on, easier connection with applicants to further streamline talent, and engagement throughout the hiring process, all of which contribute to better retention.Establish an Employer BrandBuilding a strong hiring pipeline goes beyond just using the proper technology and HR systems. Establishing a positive, transparent, and inclusive employer brand is key to differentiating a company among its competitors to prospective employees in the market. Branding starts with creating an authentic mission statement that resonates with target demographics and can contribute to a more relevant pipeline. Its important for companies to harness a strong culture well, culture being the main building block of establishing a strong employer brand. Business owners should consider employee feedback when constructing an employer brand 84% of individuals within the job market trust peer-to-peer recommendations more than other promotional marketing efforts. Current employees are a major resource for shaping an d molding a strong brand image, and their positive feedback helps management know what processes are working and what ones arent. Feedback also allows companies to identify recurring pain points and address, strategize, and improve internal processes to avoid dissuading prospective applicants. Companies can use recruiting platforms to facilitate open communication with employees and candidates. This keeps the interest of applicants throughout the hiring process and also gives employees an open platform to voice their feedback. It also creates an efficient platform for employers to find consolidated data and information in relation to their branding efforts.Improve Recruitment Marketing StrategiesOnce a company creates a well-established brand, they should review their marketing strategies to ensure they portray a level of consistency and tactful uniformity. Companies should conduct branding updates routinely. Research conducted by SkillsLab reports that 9 out of 10 candidates are mo re likely to apply to a company brand that is actively maintained. Building brand recognition should be at the top of the priority list, and social media is a great place to start. Being in the digital age, online marketing strategies are lucrative for expanding the brand to reach relevant talent. According to data collected by Talentnow, only 45% of employers have been known to address online reviews that influence their companys reputation on social platforms. unterstellung comments can be from former or current employees and are oftentimes used as a reference by prospective applicants. Companies should pay attention to these conversations 70% of people check recruiting social sites for comments related to a companys reputation before applying, playing a huge role in their decision to join a company. If a company has low ratings, they are more likely to abandon the application process before even entering the hiring pipeline. Companies should monitor this feedback as a part of the ir marketing strategy in order to adjust their culture and processes to better align with employee standards. Create a Communication StrategyWhen a talent pool is comprised of top candidates, a company creates a communication strategy. This strategy is comprised of personalized, professional, and concise outreach messaging and initiates timelines to connect with prospects. These communication strategies aid in overall retention of highly qualified candidates, and establishes a standard for post-application processes. Todays job market is talent-driven, which puts the power in the talents hands. Companies who design and implement a recruiting process that adapts to this ideology may see better results, especially a process that is convenient for candidates. Personalized messages, preferably shared through easily manageable digital platforms (e.g. email), make prospective employees feel like they are viable assets, and reflects the companys interest and intention to proceed with the h iring process. Candidates remain informed and up-to-date, and routine follow-ups keep the company at the front of the candidates mind. The content within the outreach messaging establishes a level of transparency as well, which gives prospects the ability to make informed, timely decisions and reduce time-to-hire.